The Top Five Myths of Big Data Analytics – What every marketing leader needs to know

Companies are amassing new and different types of information-from sensor data to social media content-at ever increasing rates. The rise of big data may be more relevant to marketers than to anyone else in the enterprise - including IT.
Submitted By: Susan Baskin - Teradata Corporation
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This paper takes a look at the hard truths and common misconceptions surrounding big data. In particular, it focuses on five common myths about large-scale analytics, then offers a glimpse at the next steps to make big data work for marketing leaders.

Submitted By: Teradata

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